Growth Region Freiburg & the Black Forest: Why a Holiday Property Here Is Especially Worthwhile Right Now

Freiburg im Breisgau is one of the most dynamic cities in southern Germany - and not just because of its sunny location. Anyone who invests in a holiday apartment today benefits from steady demand and long-term appreciation in value.

Freiburg im Breisgau is one of the most dynamic cities in southern Germany - and not just because of its sunny location. Together with the surrounding Black Forest, the region forms an attractive destination for tourists, active holidaymakers and those seeking relaxation. If you invest in a holiday apartment in Freiburg or the Black Forest today, you benefit from steady demand, a growing tourism infrastructure and long-term appreciation in value.

1. Freiburg as an urban growth hub

Freiburg is not only a highly liveable university city, but also a hub of economic and ecological innovation. Its high quality of life, its proximity to France and Switzerland and its excellent rail and motorway connections make the city especially attractive - for guests, too. The number of overnight guests is growing steadily: according to the State Statistical Office, Freiburg recorded over 1.6 million overnight stays in the last full survey year, with the trend continuing to rise.

On top of that come the many day and weekend visitors who use Freiburg as an ideal base for excursions into the Black Forest. Demand for individual, well-located holiday apartments has been rising for years - especially among travellers who deliberately avoid hotels.

2. The Black Forest is booming - year-round tourism included

Whether it's a hiking holiday in summer, wellness in autumn or cross-country skiing in winter - the Black Forest is one of the few regions in Germany with strong year-round tourism. In the district of Breisgau-Hochschwarzwald alone, over 4.2 million overnight stays were recorded in 2023. Towns such as Hinterzarten, Titisee-Neustadt and Todtnau benefit from investment in sustainable tourism, modernised infrastructure and a growing number of international guests.

Another point in its favour: the Black Forest does not depend on the classic seasons - the booking curve shows a stable distribution throughout the year. Holiday apartments that are professionally managed and smartly marketed achieve occupancy rates of over 70% in the region.

3. Why now is the right time to get started

The demand is there - but supply is growing too. If you invest now, you can still secure attractive properties in prime locations before entry prices climb further. Particularly sought after:

• Centrally located apartments in Freiburg, e.g. in Stühlinger, Wiehre or the Old Town
• Chalets, holiday homes or apartments in towns with a recreational character, e.g. Titisee, Kirchzarten, Breitnau
• Properties with good public transport links and parking, for the perfect blend of city and nature

The number of overnight guests in the region is also expected to keep rising in the coming years - not least thanks to targeted marketing strategies from Schwarzwald Tourismus GmbH and investments in sustainable mobility.

4. Conclusion: investing in Freiburg or the Black Forest means investing in sustainable growth

Holiday properties in Freiburg and the Black Forest offer a rare combination of emotional value, economic stability and tourism potential. The region is diverse, lively and close to nature - and that is exactly why it is so sought after. If you invest professionally in a holiday apartment today, or make better use of existing properties, you can benefit from long-term capital growth and high rental yields.

👉 Arbio supports owners in the region with comprehensive management - from pricing and guest communication to cleaning. That's how your holiday apartment becomes a successful long-term business model.